8 Useful Restaurant Sales Strategies

8 useful restaurant sales strategies

Increase Restaurant Sales Strategies

Restaurant sales, as any restaurant owner knows, may be difficult to increase. We work with restaurants every day to help them leverage the latest restaurant technology to improve their guest experience and improve profit margins.  Many restaurants fail during the first year due to higher operational costs and fierce competition. To grow sales, you may believe that you need to spend a lot of money on advertising, but one of the best ways to raise restaurant sales is to apply a few relatively easy strategies.

 

So, how do you increase restaurant sales? To start, here are eight tried-and-true tips for restaurant success:

  • Utilize online ordering.

Did you know that online ordering accounts for 40% of all restaurant revenue? Therefore, ordering directly from your website is a must for restaurants today. Whether it’s for takeout or delivery, more and more people are using their mobile phones for ordering.

  • Upsell and Cross-Sell.

For every person who orders food at your restaurant, there’s an opportunity to upsell or cross-sell. Encourage your staff to recommend customers to buy something more expensive than what they originally planned to purchase — for example, offering a side of fries with their sandwich or upgrading their drink size from small to large. Upselling can also be done by recommending menu items with high-profit margins. On your online ordering page, you can also set up add-on suggestions automatically.

Try cross-selling guests by motivating them to try a different way of dining with you. For example, offer a discount to a customer to try online ordering if they usually dine-in. Email customers who normally choose a delivery option to join you in person for a complimentary appetizer.

  • Sell branded products and merchandise.

Selling something you’re known for as a branded product is a successful technique for developing a secondary revenue stream and boosting restaurant sales. Do you, for example, own an Italian restaurant with a well-known homemade sauce? It’s time to package it and sell it. Alternatively, printed items such as T-shirts could help you expand your brand. Use Shift4Shop to set up your eCommerce page to sell products online.

restaurant selling branded products

  • Boost service speed.

Restaurants understand that the more tables flipped per hour, the more money they will make. That’s why giving employees the tools they need to improve service speed and efficiency is critical. This is where a mobile point of sale comes in handy, as it allows servers to submit orders immediately to the kitchen from the table. Simultaneously, reduce labor expenses by utilizing mobile POS, online ordering, and self-ordering via QR codes.

  • Take part in local events.

Restaurant Week is a fantastic local event to participate in for exposure. Restaurant week is an event in which restaurants offer discounted or set-priced menus, allowing customers to taste a variety of foods that would otherwise be out of their price range. This event will increase foot traffic to your business, so impress guests with your cuisine and services to keep them coming back for more.

restaurant week event

  • Reward loyal customers.

Loyal customers are the backbone of every successful business, and restaurants are no different. If you want your restaurant to succeed and grow, make sure that your customers keep coming back for more. A loyalty program encourages repeat visits from existing customers and is an excellent tool for building customer relationships. In fact, 45% of diners will select a restaurant if they belong to its loyalty program. (Hospitality Technology) 52% of consumers will recommend to others the restaurants they are most loyal to. (Oracle Hospitality) The best part is you can easily keep track of your customers’ purchases using your point-of-sale system.

  • Build a strong team.

Your employees represent your brand, so great service starts with having the right people on your team to deliver it. Offer your employees incentives, such as sales contests, growth opportunities, and training programs. These will help your staff feel valued and motivated at work, which could translate into higher sales and better customer service.

  • Make personalized recommendations.

One of the easiest ways to increase sales is by delivering personalized recommendations to your guests at the right time — whether that’s during their first visit or every time they come back. A point-of-sale (POS) system can help make this achievable. When you have access to key information about your customers — what they order, how often they come in, and even whether they’re vegetarian or gluten-free — it makes it so much easier to personalize the experience for them and boost sales.

Restaurant Recommendations Menu

With these pointers in mind, you can begin effectively increasing your restaurant sales. The key is to be patient, keep looking for new ways to boost business, and most importantly – stay positive! Using these technology solutions is both simple and effective. It can help you overcome staff shortages while also retaining the employees you have, improving profit margins, and creating a better guest experience. Are you ready to boost your bottom line and grow restaurant sales?

 

Contact us to discuss how restaurant technology can help you achieve your business goals and run your restaurant smoothly!

6 Ways Restaurant Technology Can Help the Labor Shortage

Restaurant Technology to help the labor shortage

Why Is There an Ongoing Restaurant Labor Shortage?

The labor shortage has been quite a challenge for the restaurant industry. In fact, according to CBS News, nearly 4 in 10 restaurants report that they’re having difficulty hiring enough staff. Thousands of restaurant workers were laid off or furloughed during the start of the COVID-19 crisis because of the severe economic downturn. Many restaurant staff have since gone on to other industries.

These are some reasons they’ve moved on.

  • Health concerns with Covid, and lack of health insurance being offered
  • Dealing with bad customers who disregard the health procedures
  • Job instability along with shortened hours
  • Bad work culture and limited support for work-life balance
  • Low pay
  • Lack of promotional opportunities

to go orders at restaurant

When you’re looking to hire, keep these considerations in mind. It may be beneficial to market your business with higher starting wages, promotional opportunities, flexible schedules, health benefits, and a friendly work environment.

As you know, servers are a valuable part of the restaurant experience. They assist guests with ordering, dining, and payment. If you’re short-staffed, the amount of tables that can be serviced is limited. If service is continuously delayed, both guests and servers will be frustrated, which will have a significant negative impact on your business.

Here are 6 ways that technology can help fill the gaps created by the labor shortage.

  1. Increase production without overburdening employees by implementing online ordering. Restaurants can serve more customers by offering online ordering. This increases profitability while also removing the need for a designated person to take to-go orders via phone call. You now have one less role to worry about!
  2. With QR Order & Pay, speed up the ordering process and boost guest satisfaction. Don’t bother with traditional menus; instead, have your customers scan a QR code with their smartphone to browse a digital menu, place an order, and pay. As a result, servers will be less stressed and have more time to focus on delivering meals to tables and creating a positive customer experience.
  3. A mobile POS will help with order accuracy and payment convenience. Customers and employees will have a straightforward ordering and payment experience with SkyTab Mobile. Servers no longer have to return to a POS station to put in orders; instead, they may do so directly at the table, ensuring order correctness. SkyTab also streamlines kitchen operations, increases table turns, and servers typically see higher tips as they can spend more time at tables engaging with customers. Since it offers full mobility Wi-Fi and 4G connectivity, SkyTab is also ideal for taking curbside takeout payments or even on the road for delivery.                                                             
  4. Reduce labor overhead through automation with a Kiosk. Digital kiosks are large touch-screen displays that allow guests to place orders and pay without the need for staff assistance. They are ideal for quick-service restaurants, as they save money by avoiding the need to hire cashiers and allowing personnel to move to more valued positions such as servers or chefs. This will ensure that the dining room doors remain open! Another advantage is that customers are likely to spend more money and opt for add-ons when they use kiosks.
  5. The Lighthouse Business Manager System minimizes time-consuming administrative tasks, allowing you to focus on running your business. Implementing Lighthouse Business Manager allows you to work smarter, not harder. This productivity software gives you access to critical reports and insights, as well as management features, like employee scheduling and customer engagement. Take full advantage of Lighthouse by using direct integrations such as DoorDash, Uber Eats, and more in its Marketplace.
  6. Improve operations with an industry-leading POS. When you hire new staff, you want to use restaurant technology that is straightforward so they can focus on operating the business and serving customers. Meadows Hospitality Systems offers the Restaurant Manager Point-of-Sale System integrated with Shift 4 Payment Processing to provide customers with industry-leading restaurant technology and local support. MHS makes the onboarding process simple by going onsite and instructing personnel on how to use the technology effectively.

meadows hospitality systems pos training

The future of the restaurant labor shortage is unknown.

No one knows when the workforce will be able to keep up with demand. Using technology to adapt during labor shortages is a smart strategy to keep your business running smoothly while also providing a better employee experience that helps you stand out as a top employer for local candidates.

5 Ways to Attract and Retain More Guests to Your Restaurant

how to attract customers to your restaurant

Attract and Retain More Guests to Your Restaurant

Overall Experience

The customer experience has greatly changed, and restaurants still need to use these tips and tools to pivot as needed, while ensuring the focus is still always on the customer. Here are a few easy to implement solutions and a proven way of driving repeat visits and improving customer loyalty.

Adopt New Technology

The restaurant industry is known for being late-adopters of new technology. Adopting new technology is a massive way to get a leg up on the competition and to attract customers to your restaurant. It’s important for you to research the latest restaurant solutions and software and implement them. Also, look at other industries and see how they are making their guests more comfortable with technology. This includes contactless payments like Apple Pay, QR Codes for Ordering and Payments, as well as Online Ordering.

Invite Guests Back

People want to support local businesses. It’s important to welcome guests and tell them how appreciative of them you are to have their support and business. Offer them a coupon to dine in and fill seats, tell them how they can order online directly from you, keep guests informed about upcoming events like the wine night you’re hosting next week, and invite them back. Ask them to engage with you on social media for exclusive giveaways. It’s important to make their experience feel personal and for the customers to feel a connection with your brand.

Discuss What You Can Improve On

Not only should you constantly be discussing with your restaurant personnel how you can improve the service, but you should also ask guests their opinion. Let them know you’d love their feedback to improve and then reach out later when you’ve implemented the improvement!

Our Skytab Pay at The Table solution prompts customers to leave a review while they’re checking out, so management can thank them for the review before they leave the restaurant, or address their concern if they leave a low rating on SkyTab, as managers are notified immediately via a text message.

Hire the Right Staff

Hiring the right staff is so important. You want staff that will work hard and be committed, have great interactions with the customers, guide them through the menu, and upsell items while making conversation with the guests. The staff is part of the customers’ experience and will make a significant difference for the customer. Restaurants should shift to have the mindset of hiring quality servers, not just numerous servers. With restaurant technology like our QR Order from the Table that allows customers to order directly to the kitchen, there’s less need for a lot of servers on the same shift, a great way to cut labor costs! Staff is there to still do their job, but servers are no longer having to wait to take an order, put it into a POS system, and further communicate with the kitchen. The server’s time is freed up and they’re able to handle more tables at once while streamlining orders to the kitchen in a timely manner.

Do you want an ordering system that allows guests to view your menu, order, and pay all from their smartphones? Check out our QR Order and Pay solution from Shift4 Payments!

Contact Us

Try implementing at least one of these suggestions to help attract and retain more guests to your restaurant and let us know how they worked for you! Ready to upgrade your payment processing and technology solutions? Give us a call! Meadows Hospitality Systems at (407) 365-1991 or online at https://www.mhs-pos.com/contact-us.