6 Ways Restaurant Technology Can Help the Labor Shortage

Restaurant Technology to help the labor shortage

Why Is There an Ongoing Restaurant Labor Shortage?

The labor shortage has been quite a challenge for the restaurant industry. In fact, according to CBS News, nearly 4 in 10 restaurants report that they’re having difficulty hiring enough staff. Thousands of restaurant workers were laid off or furloughed during the start of the COVID-19 crisis because of the severe economic downturn. Many restaurant staff have since gone on to other industries.

These are some reasons they’ve moved on.

  • Health concerns with Covid, and lack of health insurance being offered
  • Dealing with bad customers who disregard the health procedures
  • Job instability along with shortened hours
  • Bad work culture and limited support for work-life balance
  • Low pay
  • Lack of promotional opportunities

to go orders at restaurant

When you’re looking to hire, keep these considerations in mind. It may be beneficial to market your business with higher starting wages, promotional opportunities, flexible schedules, health benefits, and a friendly work environment.

As you know, servers are a valuable part of the restaurant experience. They assist guests with ordering, dining, and payment. If you’re short-staffed, the amount of tables that can be serviced is limited. If service is continuously delayed, both guests and servers will be frustrated, which will have a significant negative impact on your business.

Here are 6 ways that technology can help fill the gaps created by the labor shortage.

  1. Increase production without overburdening employees by implementing online ordering. Restaurants can serve more customers by offering online ordering. This increases profitability while also removing the need for a designated person to take to-go orders via phone call. You now have one less role to worry about!
  2. With QR Order & Pay, speed up the ordering process and boost guest satisfaction. Don’t bother with traditional menus; instead, have your customers scan a QR code with their smartphone to browse a digital menu, place an order, and pay. As a result, servers will be less stressed and have more time to focus on delivering meals to tables and creating a positive customer experience.
  3. A mobile POS will help with order accuracy and payment convenience. Customers and employees will have a straightforward ordering and payment experience with SkyTab Mobile. Servers no longer have to return to a POS station to put in orders; instead, they may do so directly at the table, ensuring order correctness. SkyTab also streamlines kitchen operations, increases table turns, and servers typically see higher tips as they can spend more time at tables engaging with customers. Since it offers full mobility Wi-Fi and 4G connectivity, SkyTab is also ideal for taking curbside takeout payments or even on the road for delivery.                                                             
  4. Reduce labor overhead through automation with a Kiosk. Digital kiosks are large touch-screen displays that allow guests to place orders and pay without the need for staff assistance. They are ideal for quick-service restaurants, as they save money by avoiding the need to hire cashiers and allowing personnel to move to more valued positions such as servers or chefs. This will ensure that the dining room doors remain open! Another advantage is that customers are likely to spend more money and opt for add-ons when they use kiosks.
  5. The Lighthouse Business Manager System minimizes time-consuming administrative tasks, allowing you to focus on running your business. Implementing Lighthouse Business Manager allows you to work smarter, not harder. This productivity software gives you access to critical reports and insights, as well as management features, like employee scheduling and customer engagement. Take full advantage of Lighthouse by using direct integrations such as DoorDash, Uber Eats, and more in its Marketplace.
  6. Improve operations with an industry-leading POS. When you hire new staff, you want to use restaurant technology that is straightforward so they can focus on operating the business and serving customers. Meadows Hospitality Systems offers the Restaurant Manager Point-of-Sale System integrated with Shift 4 Payment Processing to provide customers with industry-leading restaurant technology and local support. MHS makes the onboarding process simple by going onsite and instructing personnel on how to use the technology effectively.

meadows hospitality systems pos training

The future of the restaurant labor shortage is unknown.

No one knows when the workforce will be able to keep up with demand. Using technology to adapt during labor shortages is a smart strategy to keep your business running smoothly while also providing a better employee experience that helps you stand out as a top employer for local candidates.

Why The “New Normal” Calls For a Contactless Mobile Guest Experience

contactless mobile guest experience

Digital Dining Adoption

The pandemic has pushed the restaurant industry’s adoption of technology. It’s now common to see people use their smartphones or other digital platforms when dining out. It’s important to note that everyone’s expectations have shifted as a result of Covid-19, therefore you can’t rely on the same procedures that you used before March 2020 if you want your business to succeed. 

According to Juniper Research, more than half (53 percent) of global transactions running through Point-of-Sale systems will be contactless within five years, compared to just 15 percent in 2020. It’s expected that contactless payments will triple to $6 trillion globally by 2024, up from approximately $2 trillion last year.

Create A Safe & Efficient Work Environment 

Contactless payments are a method of paying for goods or services without physically having to swipe a card, touch a screen, or hand it to another person. Due to the pandemic, businesses have prioritized eliminating physical contact points to provide a safe and healthy setting, which is why many of them have provided contactless payment solutions, such as “Tap-to-Pay”. Customers enjoy having a touchless payment experience with devices such as SkyTab by Shift4. SkyTab even accepts popular mobile wallets like Apple Pay & Google Pay. Thankfully, a more protected workplace is possible with mobile solutions.

contactless payments tap to pay

Maximize Resources and Cut Costs

Leveraging technology such as QR Order & Pay, guests can manage more processes themselves, such as ordering and paying. This type of software has also helped with another issue: the restaurant industry is facing a staffing shortage, so this tool allows restaurants to give high-quality service with fewer employees. “According to 89 percent of full-service restaurant owners, their present staffing levels are below average.” – National Restaurant Association. With the adoption of contactless technology, restaurants can boost productivity while keeping costs down. 

qr order and pay contactless

Increase Revenue Streams 

For eateries, online ordering is a must-have platform for survival. Businesses should be aware that third-party platforms contain a lot of hidden fees, and most customers prefer to order straight from the source when considering which route to take for online ordering. Have control over your revenue, branding, and data with RM Online Ordering. Did you know that the average online order is 20 to 30% larger than call-in orders? This makes it an excellent tool for upselling. Businesses can take advantage of the “new normal” by offering online ordering as a strategy to boost profitability.

online ordering contactless payments

When it comes to your business, which mobile tech fits best?

Consider the flow of your operations and note the areas where technology could be very helpful to your business. Think about the following questions when selecting what technology is suitable for your restaurant.

  • What’s your budget for incorporating technology, and what are your primary objectives?
  • In what ways will technology assist you in achieving your goals?
  • If tech issues arrive, how will they be handled? 
  • What insights do you already have about your customers and what do you still want to find out?
  • How does certain technology help with marketing?
  • How can this technology contribute to a great client experience?

We’d love to learn about your business’s needs and we’ll be pleased to answer any of your questions. By calling 407-365-1991, you can reach us at any time.

How Restaurants Can Provide Payment Flexibility To Guests

importance of payment flexibility

You dined at your favorite local eatery, and the food and beverages were excellent. However, when it comes time to pay for the dinner, you can’t manage to locate the server and inform them you’re ready to receive the bill. Even when you request a check, it seems to take an eternity for them to get it to you, and then you have to wait for them to take your card and process it. For the customer, this can be a tiresome procedure that might even ruin their dining experience. As a result, restaurants must provide payment flexibility to guests and allow them to pay in a variety of ways. This will streamline the workflow and make it easier for customers and restaurant employees. 

 

“A study revealed that 60% of people who have experienced a slow payment process have ruined their dining experience.”

 

Accept multiple types of payment.

It’s critical to make it simple for customers to pay using whatever method they like. The more payment options your business allows, the more convenient it will be. Traditional card swipe, EMV chip, NFC cards, mobile wallets including Apple Pay, Google Pay, Samsung Pay, and WeChat Pay, and Alipay are all accepted by Shift4. Did you know that one of the most efficient methods to cut wait times is to accept numerous forms of payment?

flexible payments with skytab

Give access to pay at the table. 

In most countries, the use of table-side payment is already prevalent. In the U.S, almost all adults (70% of baby boomers and 72% of millennials) would prefer to pay at the table if they could. SkyTab is a powerful tool that will allow your business to offer the pay at the table service and deliver an unmatched experience to your customers. It also includes order entry from the table, which eliminates the need for trips to the POS system. 

Increase payment security. 

Allowing the customer to have control of their checkout procedure can alleviate concerns about a potentially insecure payment process. The consumer is no longer required to hand over their credit card to a server who then walks away with it. Customers will have peace of mind and a more secure dining experience as a result of this.

 

“A study conducted by Mastercard revealed that 79 percent of consumers globally are using contactless payments.”

 

Provide QR code pay. 

In restaurants, QR codes have become increasingly popular; many times, QR codes are placed on tables for guests to scan with their phones to access a digital menu. Another application of QR codes in restaurants is QR Order & Pay, which allows customers to examine the restaurant’s menu, place an order, and pay all from their phones. This provides guests more control over when services are provided and how bills are paid.

QR order and pay for flexibility

Offer online ordering.

With online ordering, restaurants can accept orders and payments from wherever their consumers are. RM Online Ordering accepts all major credit cards, as well as RM gift cards. For guests, purchasing online is faster and more convenient. According to restaurant researcher Peter Saleh, guests who place their own orders “tend to engage with the menu longer and spend 15% to 25% more.” Frequent client visits, greater check totals, and improved client conversion and loyalty are some advantages of online ordering. 

 

Ask guests their payment preference. 

Different generations may be wary of new technology or have difficulty implementing it. If your restaurant’s patrons are used to checking out on their own, you may wish to assist them or use the Standard Credit Card procedure to satisfy them. If you’re trying out new technologies, ask for feedback, especially if they’re a regular customer.

 

Are any of the above-mentioned payment methods something you’d want to try? We’d be happy to discuss which alternatives are best for your company. For further information, call 407-365-1991.

5 Ways to Attract and Retain More Guests to Your Restaurant

how to attract customers to your restaurant

Attract and Retain More Guests to Your Restaurant

Overall Experience

The customer experience has greatly changed, and restaurants still need to use these tips and tools to pivot as needed, while ensuring the focus is still always on the customer. Here are a few easy to implement solutions and a proven way of driving repeat visits and improving customer loyalty.

Adopt New Technology

The restaurant industry is known for being late-adopters of new technology. Adopting new technology is a massive way to get a leg up on the competition and to attract customers to your restaurant. It’s important for you to research the latest restaurant solutions and software and implement them. Also, look at other industries and see how they are making their guests more comfortable with technology. This includes contactless payments like Apple Pay, QR Codes for Ordering and Payments, as well as Online Ordering.

Invite Guests Back

People want to support local businesses. It’s important to welcome guests and tell them how appreciative of them you are to have their support and business. Offer them a coupon to dine in and fill seats, tell them how they can order online directly from you, keep guests informed about upcoming events like the wine night you’re hosting next week, and invite them back. Ask them to engage with you on social media for exclusive giveaways. It’s important to make their experience feel personal and for the customers to feel a connection with your brand.

Discuss What You Can Improve On

Not only should you constantly be discussing with your restaurant personnel how you can improve the service, but you should also ask guests their opinion. Let them know you’d love their feedback to improve and then reach out later when you’ve implemented the improvement!

Our Skytab Pay at The Table solution prompts customers to leave a review while they’re checking out, so management can thank them for the review before they leave the restaurant, or address their concern if they leave a low rating on SkyTab, as managers are notified immediately via a text message.

Hire the Right Staff

Hiring the right staff is so important. You want staff that will work hard and be committed, have great interactions with the customers, guide them through the menu, and upsell items while making conversation with the guests. The staff is part of the customers’ experience and will make a significant difference for the customer. Restaurants should shift to have the mindset of hiring quality servers, not just numerous servers. With restaurant technology like our QR Order from the Table that allows customers to order directly to the kitchen, there’s less need for a lot of servers on the same shift, a great way to cut labor costs! Staff is there to still do their job, but servers are no longer having to wait to take an order, put it into a POS system, and further communicate with the kitchen. The server’s time is freed up and they’re able to handle more tables at once while streamlining orders to the kitchen in a timely manner.

Do you want an ordering system that allows guests to view your menu, order, and pay all from their smartphones? Check out our QR Order and Pay solution from Shift4 Payments!

Contact Us

Try implementing at least one of these suggestions to help attract and retain more guests to your restaurant and let us know how they worked for you! Ready to upgrade your payment processing and technology solutions? Give us a call! Meadows Hospitality Systems at (407) 365-1991 or online at https://www.mhs-pos.com/contact-us.